Consumer Reviewer

5 Best Luxury Bath Towels of 2025

If Oprah says these are the best luxury bath towels, does that mean it's true? Not necessarily. That's why I wanted to find out for myself. Searching for the perfect towels became my obsession. It began after a stay at a prominent hotel in Madrid years ago. After considerable testing and a countless showers, I narrowed my favorites list to 5.

Ironically enough, my favorite towels were featured on Oprah's Favorite Things, so hopefully they will be your favorite towels as well.

Updated: August, 2025
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Top Pick
Excellent
  • OPRAH’s FAVORITE THINGS WINNER 2022
  • Premium Bamboo Viscose
  • Our #1 Gift Pick 2024
  • Luxury & Quality
  • High-End Yet Affordable
  • Sustainably Sourced
  • Very fashionable
  • Finest Materials
  • Super Soft
  • For Sensitive Skin
  • Easy To Wash
  • Save up to 20%
9.8


2
Very Good
  • Antimicrobial towels
  • Luxury & Quality
  • Ultra-Soft
  • Breathability
  • Eco-Friendly
  • Satisfaction Guaranteed
  • Environmentally Responsible
  • Smell Resistant
9.6


3
Great
  • Premium Materials
  • Naturally Dyed
  • Cool Striped Pattern
  • Soft Touch
  • Earth Friendly
  • Pro-Planet Shipping
  • Cool-To-Touch
  • Organic
8.9


4
Great
  • Great Design
  • Unique Colors
  • Snug Fit
  • Simple Shipping Design
  • Natural Product
  • Organic
8.2


5
Good
  • Most Colors
  • Sustainable
  • Strong Fibers
  • Value for Money
7.5


Our #1 Choice
Excellent
  • OPRAH’s FAVORITE THINGS WINNER 2022
  • Premium Bamboo Viscose
  • Our #1 Gift Pick 2024
  • Luxury & Quality
  • High-End Yet Affordable
  • Sustainably Sourced
  • Very fashionable
  • Finest Materials
  • Super Soft
  • For Sensitive Skin
  • Easy To Wash
  • Save up to 20%
9.8


Oprah featured Cozy Earth products 5 years in a row on her Favorite Things list

You've got to be doing things right for somebody as picky as Oprah to put your products on her Favorite Things list 5 years in a row.

That tells me 2 things. First, these towels from Cozy Earth are worth trying. Second, I need to try other Cozy Earth products to see what the hype is all about.

Who is Cozy Earth?

Cozy Earth was formed by a couple who couldn't seem to find bed sheets they both loved. It was always too hot, too cold, too scratchy or so soft it fell apart.

Their goal was to make high quality bedding everyone can love. That turned into so much more.

After bedding came pajamas, then loungewear, joggers, pullover crews, lounge socks and even luxurious bath towels.

There's even more products I didn't mention. Such as some of the best wool dryer balls I've ever found. Which makes perfect sense to me now since the dryer ball seems to help the fabric come out even softer.

Compared to traditional big brands, which are typically ran by corporations, Cozy Earth is new, hip and taking the market by storm.

Is Cozy Earth safe to machine wash?

Absolutely yes. The fabric is machine washable to make your life easier.

How much does it cost?

Top towels can go for $200+, so you would expect Cozy Earth's towels to be at least this...

But what if I told you that Cozy Earth towels cost $160.* that's way below your expectations, right!

HOWEVER, do you know what's better than paying the already good full $160 price?

Their 20% promotional discount, where you can order yours for just $112!