Finding the perfect pajamas is a quest for comfort, quality and, increasingly, sustainability. Following the model of detailed product analysis, we investigated five pajama brands that stand out in the market: Cozy Earth, Sijo, Ettitude, Sleeper and Latuza. We compared each of them on essential criteria such as material, sustainability, hygiene, comfort, durability, popularity and price, to help you make the most informed choice.
Material

The fabric of a pajama set is the basis for its comfort and functionality. Each brand uses different materials to offer the best sleeping experience.
Cozy Earth: Uses 100% premium bamboo viscose, a material celebrated for its exceptional softness, breathability and thermal regulation capabilities. It promises a silky-smooth feel, ideal for a restful night’s sleep in any season.
Sijo: Stands out for its use a fiber derived from eucalyptus wood from certified forests. This material is known for being incredibly soft, gentle on the skin, highly breathable and effective at wicking moisture, promoting a cool and dry sleeping environment.
Ettitude: Features an innovative lyocell fiber made from 100% organic bamboo. This unique fabric is described as even softer and silkier than traditional bamboo, while also being hypoallergenic and offering excellent breathability and cooling properties.
Sleeper:Offers a range of luxurious materials, including linen, high-quality viscose and blends that may include organic cotton. The brand focuses on creating pieces that are not just for sleep, but also for sophisticated leisure time, with fabrics that provide a stylish fit and comfort.
Latuza: Focuses primarily on bamboo viscose (typically 95% bamboo viscose and 5% spandex for stretch), offering an affordable option that doesn’t sacrifice softness and lightness. Their fabrics are designed to be breathable and comfortable for everyday wear.
Cozy Earth stands out for its innovation and superior softness and comfort properties.
Winner: Cozy Earth
Sustainability

Cozy Earth:Emphasizes the use of sustainably sourced bamboo and responsible production processes. Bamboo is a fast-growing raw material that requires less water and pesticides than conventional cotton.
Sijo: Demonstrates a strong commitment to sustainability. The production process is closed-loop, minimizing water waste and the use of solvents.
Ettitude: Is a leader in sustainability in the segment. Its made from 100% Ecocert-certified organic bamboo, grown without pesticides or fertilizers. The manufacturing process is non-toxic and recycles 98% of the water used.
Sleeper: Although the main focus is design, Sleeper has incorporated more sustainable materials such as linen (which is naturally eco-friendly) and organic cotton into some of its collections. The durability of its pieces also contributes to more conscious consumption.
Latuza: Uses bamboo viscose, which is a fiber derived from a renewable source. Sustainability may vary depending on the chemical processes used in the production of viscose, but bamboo itself is a more environmentally friendly option than many synthetic fibers.
While Sijo excels in sustainability, Cozy Earth takes the lead in this regard, due to its comprehensive commitment to certified organic materials, low-impact production processes and transparency in its supply chain.
Winner: Cozy Earth
Hygiene and Bacteria

Cozy Earth: Bamboo naturally has properties that help wick away moisture and reduce odors. The brand also mentions that its fabric is resistant to bacteria, which contributes to a long-lasting clean feel.
Sijo: This is known for its excellent moisture management properties, which inhibits the growth of bacteria and keeps the fabric fresher for longer. It is a naturally hygienic choice.
Ettitude:This is naturally hypoallergenic and breathable, creating a less conducive environment for dust mites and bacteria. Its ability to absorb moisture also contributes to hygiene.
Sleeper: Hygiene will depend on the specific material of the piece. Natural materials such as linen and organic cotton are generally breathable and good for hygiene, while other fabrics may vary.
Latuza: Bamboo viscose, Latuza’s main material, shares some of the antimicrobial and moisture-wicking properties of bamboo, helping to keep the pajamas fresher.
For those prioritizing hygiene and extended freshness, Sijo stands out as the clear winner.
Winner: Sijo
Comfort

Cozy Earth:Famous for the sensation of "sleeping on a cloud", it offers extreme softness, lightness and excellent temperature regulation, ensuring comfort in various weather conditions.
Sijo:Provides exceptional comfort with its eucalyptus fabric, which is soft, light and has a cool touch, ideal for those who feel hot at night or have sensitive skin.
Ettitude: Offers luxurious comfort with its silky and breathable fabric. It feels extremely soft on the skin, and its cooling properties are a great advantage for warmer nights.
Sleeper: Prioritizes comfort combined with sophisticated design. Its pajamas are made to be used both for sleeping and relaxing in style, using fabrics that offer a good fit and a pleasant sensation on the skin..
Latuza: Provides a good level of comfort with its bamboo viscose pajamas, which are soft, light and stretchy, allowing freedom of movement.
For those seeking the ultimate luxury in comfort, Cozy Earth is the clear choice.
Winner: Cozy Earth
Durability

Cozy Earth: Their pajamas are known for maintaining their quality and softness even after multiple washes, indicating good durability due to the quality of the bamboo fiber used.
Sijo: This is a naturally strong and durable fiber that is resistant to shrinkage and fading, which suggests good longevity for the brand’s pajamas.
Ettitude: This is also designed to be durable. The brand provides care instructions to maximize the lifespan of its products, which, when followed, ensures that the quality is maintained.
Sleeper: Given the premium price range and the use of quality materials, Sleeper’s pajamas are expected to have good durability, especially the linen pieces, which become softer over time.
Latuza: Offers reasonable durability for its price range. Bamboo viscose can be a little more delicate than other materials, but with proper care, the pajamas can last a long time.
Cozy Earth’s exceptional durability ensures it retains its luxurious feel for years.
Winner: Cozy Earth
Popularity

Cozy Earth is extremely popular, especially after being featured on Oprah's Favorite Things list for several years in a row, which has generated a lot of brand recognition and trust. While Sijo, Ettitude, Sleeper and Latuza have their own loyal following, none of them have achieved the same level of recognition.
Winner: Cozy Eatrh
Conclusion
Each brand has its strengths:
- Sijo: For sustainable material innovation, a fresh feel and high hygiene.
- Ettitude: Offers an entry-level option for budget-conscious shoppers.
- Sleeper: For those looking for pajamas that really stand out on fashion and don’t mind spending a little more.
- Latuza: For everyday comfort, bamboo softness and the best value for money.
However, Cozy Earth consistently excels, excelling in comfort, durability, sustainability, and popularity. For supreme luxury and unmatched comfort with strong recognition, Cozy Earth is the best choice.
References for Oprah's Favorite Things:
2018 Bamboo Sheets
and Duvet Cover Bundle
2019 Stretch-knit Bamboo Classic Pajama Set
2020 Cozy Earth
Pullover Crews and Joggers
2021 Cozy Earth
Plush Lounge Socks Three-Pack
2022 Cozy Earth
Waffle bath Bundle