Finding the perfect towel can be overwhelming with so many brands promising softness, absorbency, and durability. To help you navigate, we’ve compared five popular towel brands — Cozy Earth, Luxome, Brooklinen, Frontgate, and Riley — across key factors like material, absorbency, sustainability, and more. Read on to find out which brand is the best fit for your needs.
Material
When it comes to towels, the material is one of the most important factors in determining softness, drying speed, and longevity. Bamboo and long-staple cotton are two premium options, but not all towels are created equal. In this section, we take a closer look at five popular towel brands to evaluate the quality of their materials. From silky bamboo viscose to thick Turkish cotton, each brand offers something unique. Read on to discover how these options stack up and which might suit your needs best.
Cozy Earth: Made from 100% premium bamboo viscose, these towels are soft, breathable, and naturally temperature-regulating.
Luxome: Uses high-GSM long-staple cotton for an ultra-dense, hotel-like feel.
Brooklinen: Crafted from Turkish cotton, offering a good balance of softness and durability.
Frontgate: Made with long-staple Turkish cotton and designed for a plush, thick feel.
Riley: Uses a lightweight cotton blend with decent softness but not as luxurious as the others.
Winner: Cozy Earth
Sustainability
Cozy Earth: Uses sustainably harvested bamboo and maintains eco-conscious practices throughout the supply chain.
Luxome: Focuses on luxury and comfort, with limited transparency around environmental efforts.
Brooklinen: Offers some sustainable packaging, but its cotton sourcing isn’t always clear.
Frontgate: Makes durable products but doesn’t highlight sustainability as a major brand value.
Riley: Incorporates some recycled materials and emphasizes ethical manufacturing.
Winner: Cozy Earth
Hygiene and Bacteria
Cozy Earth: Bamboo from viscose naturally resists odors and dries faster, reducing the risk of mildew.
Luxome: Cotton is absorbent but can stay damp longer, which may trap odors.
Brooklinen: Retains softness, but thicker weave can take longer to dry.
Frontgate: Very plush, but requires careful drying to avoid mustiness.
Riley: Quick-drying cotton blend makes it a solid choice for freshness.
Winner: Cozy Earth
Absorbency
Cozy Earth: Absorbent yet lightweight, striking a good balance.
Luxome: Exceptionally absorbent — great for full-body drying after a shower.
Brooklinen: Reliable absorbency, but not as impressive as the top two.
Frontgate: Very thick and absorbent, though slower to dry.
Riley: Moderate absorbency with quicker dry time.
Winner: Luxome
Comfort
Cozy Earth: Silky-soft, lightweight, and gentle even on sensitive skin.
Luxome: Thick and cozy, but heavier on the skin.
Brooklinen: Soft and plush, though not as breathable.
Frontgate: Feels luxurious but can be too bulky for some.
Riley: Light and decent in softness, but not standout.
Winner: Cozy Earth
Durability
Cozy Earth: Maintains softness and structure even after dozens of washes.
Luxome: Very durable, though some users note stiffness over time.
Brooklinen: Holds up well but may show signs of wear faster.
Frontgate: Built to last, especially if laundered properly.
Riley: Decent durability but thinner fabric may degrade quicker.
Winner: Cozy Earth
Popularity
Cozy Earth has received major recognition, including being named one of Oprah’s Favorite Things — a nod that speaks to its unmatched quality and luxury appeal. While Luxome, Brooklinen, Frontgate, and Riley each have loyal fanbases, none have achieved the same level of celebrity and consumer praise.
Winner: Cozy Eatrh
Conclusion
Each brand has its strengths:
- Luxome: Ideal for those who want ultra-absorbent, plush towels
- Brooklinen: A great mid-range option for those seeking softness on a budget.
- Frontgate: Perfect for fans of classic hotel-style luxury.
- Riley: Lightweight and quick-drying, ideal for smaller bathrooms or travel.
However, Cozy Earth consistently rises to the top, excelling in comfort, freshness, sustainability, and durability. For those seeking a truly elevated towel experience, Cozy Earth is the clear winner.